” On February 21, 2024, from 1:00 p.m. to 3:00 p.m., students of the Marketing Seminar course, Marketing program, Faculty of Management Science, Suan Sunandha Rajabhat University, organized a seminar project on the topic of “How to think of content that is impressive”, with Assistant Professor Dr. Nattapong Techarattanaset, Deputy Dean for Research and Academic Services, joining the seminar project and Assistant Professor Dr. Chutima Klaisang, Head of the Marketing Program and project advisor, which was honored by Khun Mai Jiravat Wongdilokwattana or Khun Lauren from the POWER PUFFGAY channel as a seminar speaker to provide knowledge. There were students of the Marketing Program, students of the Digital Content Management Program, Faculty of Science and Technology, and interested persons joining the seminar at the Mini Theater Room, Building 57, 6th Floor, Faculty of Management Science.

The organization of the seminar project is an activity in the Marketing Seminar course. The purpose is to provide seminar participants with knowledge and enhance their skills to create an understanding of “How to think of content that is impressive” and create inspiration in creating content that is accessible to all ages. Including new perspectives that are your own and create new ideas that are interesting for seminar participants.

“Nowadays, when the world moves into the “digital age”, our life clocks and everything around us are moving faster, causing everything to move and change quickly. To survive in this era, whether it is the business sector or the general public, we must be ready to adapt all the time. When talking about the “internet” or “digital”, it is considered the “New Normal” of society. But today, digital is something that cannot be missed because it has become a part of the lives of people in this era. It was found that people in the digital age use digital technology to earn income, whether it is regular income or additional income. While some people have used their passion to become YouTubers in the fields that they like and are good at, they have come up with different content to make it viral and receive more attention than others. Therefore, to be a guideline for thinking of content to be Viral, it is part of marketing and is also a channel for finding opportunities and generating income,” said Assistant Professor Dr. Chutima Klaisang, Head of the Marketing Department and project advisor.