On February 21, 2024, from 9:00 a.m. to 12:00 p.m., students of the Marketing Seminar course, Marketing program, Faculty of Management Science, Suan Sunandha Rajabhat University, organized a seminar project on the topic of “Creating a new brand marketing to keep up with social media trends”, chaired by Assistant Professor Dr. Somsak Klaising, Dean of the Faculty of Management Science, along with Assistant Professor Dr. Nattapong Techarattanaset, Deputy Dean for Research and Academic Services, who also joined the seminar project, and Assistant Professor Dr. Chutima Klaising, Head of the Marketing Program and Project Consultant, who was honored to have Ms. Kittiya Manisaithong, businesswoman and owner of the Saideehome brand, as a speaker to share knowledge. Marketing students and interested persons attended the seminar at the Mini Theater Room, Building 57, 6th Floor, Faculty of Management Science.

The organization of the seminar project is an activity in the Marketing Seminar course. The purpose is to enhance knowledge for participants in the seminar on creating a new Thai brand marketing to keep up with social media trends. Recommend future brand building guidelines to support Thai brands and to be able to develop and expand businesses to be more stable and up-to-date in the current era.

“Currently, there are more and more brands in the market, resulting in successful and unsuccessful brands. Therefore, those who initiated the branding or brand owners must have knowledge and understanding about marketing to make their products known in the market in order to keep up with social media trends online. Especially nowadays, Thai people are starting to like and support Thai brands more, resulting in soft power in society. People are thinking of starting to create brands to generate more income. And to make the brand known, social media that has an influence on daily life should be used to stimulate people to become aware of and interested in the brand, making the brand an influential brand in the minds of consumers. Therefore, brand building or marketing in the digital age is something that entrepreneurs or business brand owners should give great importance to,” said Assistant Professor Dr. Chutima Klaysang, Head of the Marketing Program and project advisor.